View quality,
finally measurable.
We turn the quality of a view into a precise, objective score. Powered by a patented AI-based technology, for fast and reliable data-driven decisions.
Politecnico di MilanoA new data layer: view quality.
What people see has always shaped what they value. Yet view quality has long remained an unmeasured variable: subjective, invisible and underestimated, despite its influence on real estate, hospitality, urban planning and territorial attractiveness. ViewMatters quantifies it.
Our proprietary AI-based patented technology replicates the way the human eye perceives visual scenes from any point of view. This generates a reliable, comparable score that enables companies to evaluate, compare and act on view quality with confidence.
Objective
A repeatable metric, not an opinion.
Scalable
From a single image to entire portfolios.
Versatile
Applicable in many contexts, no rendering or 3D model required.
Proprietary
Protected by a patent, built on Politecnico di Milano research.
How it works
Input
Feed in a panoramic image of the scene and a view point. A 3D model is optional.
Simulation
Our patented AI simulates real human visual acuity, computing perception directly on the image using GPUs.
Score
We output a synthetic View Score plus its component sub-metrics. A full, structured picture of the view.
Decision
Companies use the data to compare options, price assets, certify quality and make more informed decisions.
What we measure
Visibility
How visible an object is in a specific field of view.
Privacy
How exposed a viewpoint is to others.
Sign legibility
How readable a road sign or billboard is from a given distance and angle.
Obstruction risk
The risk that future construction blocks the view.
Comparison
Point vs point, option vs option, side by side.
Shadow & light
Shading and solar exposure over time.
One technology, multiple markets.
The same patent, the same algorithm — only the point of view and the business model change.
Property View Score
A synthetic view-quality metric for listings, portals, hosts and developers.
AD Visibility Score
Real exposure quality of billboards and OOH screens, measured from the audience's actual point of view.
Road Safety Visibility
Real visibility of curves, junctions and bike lanes from the driver's point of view.
…and more. If perceived view quality creates value, we can measure it.
The value of the view, in the news.
The value of the view on Lake Como
Research from Politecnico di Milano indicates that up to 40% of a home's price premium can be explained by its view, an effect that grows with the floor level.
Why visibility decides a billboard's worth
Billboards don't create value by existing, they create value by being seen. New computer-vision research measures outdoor advertising through the viewer's real-world perspective.
In Asia, view and privacy are premium currency
In markets like Hong Kong, unobstructed views and privacy command some of the world's highest price premiums, showing why measuring the view matters.
Views create value.
Remove uncertainty.
Good view means something different to everyone. We measure it the same way every time, removing opinion from the equation.
Unlock hidden value.
View quality impacts on asset's value dramatically but today no one quantifies it precisely.
Decide with data.
Replace gut feeling and manual photos with a repeatable, trustable and comparable metric.